Online Advertising Meadow

How Local Brands Can Win at Online Advertising Without Wasting Their Budget

By @getonlineadvertisingzone

I have spent the better part of a decade helping small businesses figure out where their marketing dollars actually work. And the question I hear most often is some version of this: "We tried online advertising and it didn't work. What did we do wrong?" That question always makes me pause, because the answer is rarely that online advertising itself is broken. More often, the problem is that the business jumped into it without a clear sense of who they wanted to reach or wha